In this poster you can see the main characters on the top of the cover,
the girl in the middle her image being the biggest implying that she is the
most important and is the main person in the film. Also the way the characters
are laid out indicates that these people behind her are her friends/followers
and she’s in charge. Also the cover has a contrast of black and white showing
the good in the white and the bad in the black background. From the film poster
you could also say that the film may start of being good and it’s portraying an
ordinary, typical teenager life however as the film goes on it starts to go bad
and dark. The lighting has been purposely done like this to show this. The shot
for the top half of the poster is a medium shot of all the characters and you can
see they all look fine and in power. Whereas the images below are all close ups
this is quite powerful because the audience can instantly see the emotions of
the characters in these images are much different to the one on top. The body
language compared to the image on top highlights the difference between the
two. One shows them looking cool and the other showing teenagers as zombies and
out of control. I think that the image on top has been to some extent
airbrushed. I say this because it’s to indicate that there is nothing wrong
with them they are normal, like all the other teenagers. However the images
below them aren’t airbrushed. I say this because first of all they are both
stilled images from the film so to some extent you don’t really want to change
it, so it looks different when people watch it. And secondly because in these
images they’re all zombies there really is no need for the airbrush. They’re
supposed to look ugly and messed up because of what they are portraying.
The representation of them from the film poster indicates that this is a teen
horror, however due to the writing of the word “eat” in the title, it looks
immature and childish indicating to the audience that there is a sense of
humour in this film. Even with the
images of the zombie teens at the bottom of the poster it screams out cliché,
and reminds me of the horror comedy “Shaun of the Dead”. The text placement on
this poster is quite straight forward. However I think the way the title has
been put in the middle as if cutting in between the good and bad as if trying
to separate the two things, gives it a good edge. It emphasises the whole Good
and Bad theme. Also with the sentence “school’s out…and so are the zombies”
also links with the whole poster layout. I say this because it says school is
out, and it see the school kids above at the very top, then it says and so are
the zombies and you see all the zombie teens at the bottom. The layout of this film poster is nicely done
and gives me good ideas on how subvert this into my own film poster.
In this poster, it’s an establishing shot
so everything is in focus and clear to see. The image of the sheep on top of
the looks larger, making the sheep seems more powerful than the small inferior
people huddled up in the car. This indicates that yes the characters (the
people in the car) are the main characters, but the sheep on top of the car is
the most important one in this film. Or on whole that the sheep in general are
important. Also the body language of the sheep on top of the car is portrayed
as wolf with the big moon behind and its posture as if it is howling to the
moon, and with its “pack” of sheep surrounding the humans, also seems more
convincing that it is portraying a wolf. The body language of the people in the
car, due to the way it’s been shot makes them look small and weak, compared to
the sheep. I see this as quite ironic because, usually it humans that look
stronger and powerful, especially when animals are involved. Humans are
considered to be at the top of the food change however here you can evidently
see that, it’s not applied in this situation in the film poster. The overall
representation of this film poster is that the sheep are on top literally. The
title Black Sheep is in my opinion ironic because the sheep are white not
black. The word “black” could imply that, not the actual sheep is black but
because they are black on the inside, they are pure evil, maybe which is why
they are called Black Sheep. The layout of everything on the poster is very
central, nothing special about it; it’s a layered one after the other. Also the
colour used in this and the way it is portrayed is quite interesting. The way
the dark night is spread across the sky and there is only a little bit of light
left. It indicates that the darkness is spreading.
In
this poster it’s an establishing shot, you can see all the characters and the
background setting which looks like inside a house. When you look at the image
on the poster all the characters are pale this could imply that they all dead.
The way the colour balance of the characters is very eye catching because they
skin colour has been bleached out but their hair and clothes colour has been
intensified. This to me is seen as weird because only Johnny Depp and the woman
in the red dress are dead/vampires. However all the characters could have been
bleached out to show that with the dead people around their giving off a “dead”
atmosphere therefore the characters look like them as well. Also with Johnny
Depp right in the middle of everyone as if dividing them apart makes you think
maybe he will cause something in the movie that divided these people apart.
Also with him in the middle suggests to the audience that he is the main
character in the film and with his dark clothes it makes him stand out of all
the other characters in the image whose clothes are a little brighter. The body
language of all the characters in this look quite confident or proud in some
characters it looks like they are both proud and confident. This could be seen
as unusual because you’d think that some of the characters would look nervous,
or scared because they have a dead/vampire person walking about. Instead they
all sit/stand there as if nothing is going on. The lighting of the poster
compliments the title Dark Shadows. It’s quite dark with little light which are
coming from the clothes of the characters. The representation of the theme
comes across as maybe a little bit of horror but more comedy than scary
elements. This piece fits in perfectly with our piece as our short film
consists of more comedy those scary elements. The combination of the image and
the text on the poster is clearly laid out, they have the main characters name
under his image this also shows he is the most important person in the film. Then
comes the title and then the promotional status. This layout is very good and
as a group we could try and incorporate this in our film poster
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