In this poster, it’s an establishing shot so everything is in focus and clear to see. The image of the sheep on top of the looks larger, making the sheep seems more powerful than the small inferior people huddled up in the car. This indicates that yes the characters (the people in the car) are the main characters, but the sheep on top of the car is the most important one in this film. Or on whole that the sheep in general are important. Also the body language of the sheep on top of the car is portrayed as wolf with the big moon behind and its posture as if it is howling to the moon, and with its “pack” of sheep surrounding the humans, also seems more convincing that it is portraying a wolf. The body language of the people in the car, due to the way it’s been shot makes them look small and weak, compared to the sheep. I see this as quite ironic because, usually it humans that look stronger and powerful, especially when animals are involved. Humans are considered to be at the top of the food change however here you can evidently see that, it’s not applied in this situation in the film poster. The overall representation of this film poster is that the sheep are on top literally. The title Black Sheep is in my opinion ironic because the sheep are white not black. The word “black” could imply that, not the actual sheep is black but because they are black on the inside, they are pure evil, maybe which is why they are called Black Sheep. The layout of everything on the poster is very central, nothing special about it; it’s a layered one after the other. Also the colour used in this and the way it is portrayed is quite interesting. The way the dark night is spread across the sky and there is only a little bit of light left. It indicates that the darkness is spreading.
In
this poster it’s an establishing shot, you can see all the characters and the
background setting which looks like inside a house. When you look at the image
on the poster all the characters are pale this could imply that they all dead.
The way the colour balance of the characters is very eye catching because they
skin colour has been bleached out but their hair and clothes colour has been
intensified. This to me is seen as weird because only Johnny Depp and the woman
in the red dress are dead/vampires. However all the characters could have been
bleached out to show that with the dead people around their giving off a “dead”
atmosphere therefore the characters look like them as well. Also with Johnny
Depp right in the middle of everyone as if dividing them apart makes you think
maybe he will cause something in the movie that divided these people apart.
Also with him in the middle suggests to the audience that he is the main
character in the film and with his dark clothes it makes him stand out of all
the other characters in the image whose clothes are a little brighter. The body
language of all the characters in this look quite confident or proud in some
characters it looks like they are both proud and confident. This could be seen
as unusual because you’d think that some of the characters would look nervous,
or scared because they have a dead/vampire person walking about. Instead they
all sit/stand there as if nothing is going on. The lighting of the poster
compliments the title Dark Shadows. It’s quite dark with little light which are
coming from the clothes of the characters. The representation of the theme
comes across as maybe a little bit of horror but more comedy than scary
elements. This piece fits in perfectly with our piece as our short film
consists of more comedy those scary elements. The combination of the image and
the text on the poster is clearly laid out, they have the main characters name
under his image this also shows he is the most important person in the film.
Then comes the title and then the promotional status. This layout is very good
and as a group we could try and incorporate this in our film poster
